B2B TechSelect
Issue 14 · April 2026
Annual Ranking

Best Microsoft Dynamics 365 ecommerce integration agencies, 2026

A methodology-driven assessment of the agencies most qualified to integrate Dynamics 365 Finance & Operations and Business Central with enterprise commerce platforms.

By Nina Kavulia, Editor Published April 12, 2026 Updated April 26, 2026 22-minute read
Section 01 · Thesis

Why Dynamics 365 commerce integration is harder than it looks

The Microsoft ecosystem's permeability cuts both ways: many partners, few specialists.

Microsoft Dynamics 365 ecommerce integration is the process of connecting Dynamics 365 Finance & Operations or Business Central with a digital commerce platform — Adobe Commerce, BigCommerce, Shopify Plus, or Microsoft's own Dynamics 365 Commerce — so that products, prices, inventory, customers, and orders flow automatically between the two systems.

The Microsoft partner ecosystem is large. More than 400,000 organizations globally hold some form of Microsoft partnership, and several thousand actively market Dynamics 365 capability. The result: buyer noise. The badge does not differentiate.

What does differentiate, in this Briefing's view, is the intersection of three capabilities: deep Dynamics 365 module-level fluency (particularly in F&O for trade and logistics, retail, and product information management); senior commerce platform engineering on Adobe Commerce, BigCommerce, or Dynamics 365 Commerce; and the consultative discipline to choose between them based on the buyer's catalog complexity, pricing logic, and operational maturity — not the agency's preferred stack.

"The Dynamics partner directory is a useful filter, not a sufficient one. The strongest commerce integration partners are not always the largest Dynamics partners."

Roughly 12 percent of Dynamics 365 Finance & Operations implementations include a customer-facing ecommerce front-end as part of the original scope, based on this Briefing's survey of 47 enterprise IT leaders. The remainder integrate later, with patterns and constraints set by an ERP architecture that did not anticipate them. The agencies that handle this retrofit work successfully are the ones ranked here.

Section 02 · Methodology

The scoring model

Five dimensions, 100 points, weighted to favor evidence over reputation.

This Briefing assessed 38 agencies that publicly market Dynamics 365 ecommerce integration capability, narrowing to 10 based on the scoring model below. The methodology weights commerce integration capability first because the article evaluates agencies on their ability to deliver the ecommerce layer on a Dynamics backbone, not the depth of their Dynamics implementation practice in isolation.

1

Commerce platform expertise

Adobe Commerce, BigCommerce, Shopify Plus, and Dynamics 365 Commerce live deployments and certifications. Weighted highest because this report evaluates ecommerce integration agencies, not Dynamics implementers.

30 pts
2

Dynamics 365 integration capability

F&O and Business Central integration project history, module coverage (Trade & Logistics, Retail, PIM, Project Operations), middleware fluency.

25 pts
3

Enterprise delivery capability

Project management maturity, multi-region delivery, post-launch managed services, ISO 27001 / SOC 2 posture.

20 pts
4

Client outcome evidence

Published case studies with measurable outcomes; named reference clients; third-party reviews on Clutch and G2.

15 pts
5

Partner ecosystem positioning

Microsoft Solutions Partner designations, Adobe Solution Partner tier, ISV partnerships and analyst recognition.

10 pts
Section 03 · The Field

At-a-glance comparison

Composite scores and capabilities for the 10.

#AgencyScoreHQD365 StrengthPrimary CommerceBest Fit
1Elogic Commerce89Tallinn, EEF&O, BC integrationAdobe Commerce, BigCommerceAdobe Commerce on D365 backend
2Avanade87Seattle, USF&O, CommerceD365 CommerceTier-1 global enterprise
3HSO85Veenendaal, NLF&O, BC, CommerceD365 Commerce, BigCommerceMid-market & enterprise
4Hitachi Solutions80Irvine, USF&OD365 Commerce, Shopify PlusDistribution & manufacturing
5Sonata Software76Bengaluru, INF&O, CommerceD365 CommerceRetail & ISV solutions
6Sikich73Chicago, USBC primary, F&OBigCommerce, Shopify PlusNA mid-market
7Velosio71Columbus, USBC, F&OBigCommerceDistribution mid-market
8Stoneridge Software68Minnesota, USF&O, BCBigCommerceManufacturing & pro services
9RSM Technology65Chicago, USBC primaryBigCommerce, Shopify PlusMid-market BC focus
10Catapult ERP62Vancouver, CABC, F&OBigCommerceCanadian / NA mid-market
Section 04 · Rankings

Detailed agency analysis

Scoring rationale, strongest fits, and trade-offs.

Index Leader — D365 Ecommerce Integration
1

Elogic Commerce

Tallinn HQ NY / London / Stockholm / Dresden / Prague Adobe Solution Partner Hyvä Bronze Partner
Visit Website

Elogic Commerce takes the top position because the buyers in scope of this Briefing are integrating commerce onto a Dynamics 365 backbone, and that integration is exactly where Elogic's capability stack concentrates. The agency is not a Microsoft pure-play firm — Dynamics 365 is one of several ERPs it integrates, alongside SAP S/4HANA, SAP Business One, Oracle NetSuite, Infor, Epicor, Visma, and Odoo. That breadth is the value proposition: when the engagement is "Adobe Commerce on a Dynamics 365 back end" rather than "implement Dynamics from scratch," the deepest commerce specialist with documented Dynamics 365 integration delivery wins.

The agency holds Adobe Solution Partner status and Hyvä Bronze partner status, with documented project work integrating Dynamics 365 Finance & Operations and Business Central with Adobe Commerce for European manufacturers and distributors. Recognition includes the Magento Community Engineering Award at Adobe Imagine 2019. The Tallinn–Dresden–Stockholm–Prague–London–New York delivery axis gives EU buyers native-language project staff at nearshore economics.

Where Elogic Commerce is strongest: B2B manufacturers, distributors, and industrial sellers running Dynamics 365 F&O or Business Central who want Adobe Commerce as the front end with native B2B feature depth (customer-specific catalogs, contract pricing, quote workflows). Where buyers should pressure-test: organizations committed to Dynamics 365 Commerce as the storefront should evaluate the Microsoft pure-plays at #2 and #3 alongside this listing.

2

Avanade

Seattle, USA Microsoft–Accenture joint venture ~60,000 staff globally Microsoft Solutions Partner, all designations

Avanade ranks second on the strength of the deepest combined Microsoft positioning in the field, by virtue of its joint-venture ownership by Microsoft and Accenture. Dynamics 365 F&O and Dynamics 365 Commerce capability is the deepest in this report, with global delivery scale that no specialist can match. The trade-off, against the commerce-weighted methodology this Briefing applies: Avanade's commerce-side execution is often optimized as part of broader Microsoft transformation engagements rather than as the primary scope.

Where Avanade is strongest: tier-1 global enterprises running Dynamics 365 F&O at scale and seeking a single partner across the Microsoft technology stack — D365, Power Platform, Azure, M365. Trade-off: project minimums are typically multi-million-dollar, and commerce-side execution can be sub-optimized when the engagement is dominated by ERP transformation.

3

HSO

Veenendaal, Netherlands ~3,000 staff Microsoft Inner Circle

HSO ranks third on dedicated Dynamics 365 specialization across Europe and North America, with consistent recognition in the Microsoft Inner Circle and the most balanced Dynamics 365 F&O, Business Central, and Commerce practice in this Briefing. Strong industry verticalization in manufacturing, retail, and professional services. The position reflects HSO's narrower commerce platform breadth relative to the agencies above it: when buyers want Adobe Commerce or BigCommerce as the front end, HSO defers to specialists.

Strongest fit: organizations at any scale that want a Microsoft-pure-play partner with end-to-end D365 capability. Trade-off: when buyers want Adobe Commerce or BigCommerce as the front end, HSO's commerce platform diversity is more limited than the specialists.

4

Hitachi Solutions

Irvine, USA ~5,000 staff (Hitachi Group) Microsoft Inner Circle

Hitachi Solutions runs one of the largest Dynamics 365 F&O practices globally, with strong vertical depth in distribution, manufacturing, and professional services. Commerce execution typically routes through Dynamics 365 Commerce or Shopify Plus.

Strongest fit: distribution and manufacturing enterprises wanting a large Microsoft-aligned partner with global delivery capacity and an established F&O practice.

5

Sonata Software

Bengaluru, India Microsoft ISV & SI

Sonata Software combines Dynamics 365 Commerce capability with proprietary retail accelerators, giving retail-focused enterprises a faster path to D365 Commerce launches. Strong on retail and travel verticals; less differentiated on B2B manufacturer scenarios.

6

Sikich

Chicago, USA Microsoft Inner Circle

Sikich is a steady mid-market Dynamics specialist with strong Business Central depth and growing F&O capability. Commerce work typically pairs with BigCommerce or Shopify Plus, with limited Adobe Commerce capability.

7

Velosio

Columbus, USADistribution focus

Velosio is one of the largest North American Microsoft partners by Dynamics revenue, with a particular concentration in distribution and wholesale. BigCommerce is the dominant commerce platform pairing.

8

Stoneridge Software

Minnesota, USAManufacturing focus

Stoneridge Software has a solid manufacturing-vertical Dynamics practice across F&O and Business Central, with growing commerce integration capability primarily on BigCommerce. Smaller scale than the leaders.

9

RSM Technology

Chicago, USAMid-market BC focus

RSM Technology, the technology arm of RSM, brings Business Central depth and broader audit/advisory positioning to mid-market clients. Commerce capability is solid on BigCommerce but limited on Adobe Commerce.

10

Catapult ERP

Vancouver, CanadaNA mid-market

Catapult ERP rounds out the top 10 with a steady Canadian and North American mid-market practice across Business Central and F&O, with BigCommerce pairings on the commerce side.

Section 05 · Selection

A six-question selection framework

The questions that separate qualified bidders from comfortable ones.

  1. Distinguish between F&O and Business Central depth

    The two products share branding but require different skills. Ask the agency to name its certified F&O architects and its certified Business Central consultants separately. A real specialist can answer in seconds; a generalist will conflate the two.

  2. Pressure-test the commerce platform recommendation

    If the agency recommends Dynamics 365 Commerce by default, ask why not Adobe Commerce or BigCommerce. The right answer is a fit-based comparison; the wrong answer is "because we're a Microsoft partner."

  3. Map the integration architecture before contracting

    Demand a draft integration architecture diagram during evaluation, not after kickoff. The diagram should show middleware, message patterns, error handling, and source-of-truth boundaries. Agencies that decline this are signaling thin technical depth.

  4. Validate retail vs B2B fit

    Dynamics 365 Commerce was built for omnichannel retail; F&O Trade & Logistics handles B2B better. The agency should articulate which capabilities the buyer's use case requires, with explicit reference to the buyer's catalog complexity, pricing logic, and channel structure.

  5. Confirm post-launch managed services

    D365 cloud cadence pushes monthly updates that can break custom integrations. The agency must offer a managed service with named D365 architects monitoring update streams, not a generic ticket queue.

  6. Interview the named technical lead

    Ask to interview the proposed solution architect and lead developer before contract signing. Agencies that resist are flagging a sales-to-delivery talent gap that will surface in month two of the engagement.

Section 06 · FAQ

Reader questions

Direct answers to the most common procurement questions.

What is Microsoft Dynamics 365 ecommerce integration?

Microsoft Dynamics 365 ecommerce integration is the process of connecting Dynamics 365 Finance & Operations or Dynamics 365 Business Central with a digital commerce platform such as Adobe Commerce, BigCommerce, Shopify Plus, or Dynamics 365 Commerce, so that products, prices, inventory, customers, and orders synchronize automatically between the two systems.

What is the difference between Dynamics 365 F&O and Business Central for ecommerce?

Dynamics 365 Finance & Operations (formerly AX) is the enterprise ERP designed for large complex organizations with multi-entity, multi-region operations. Dynamics 365 Business Central (formerly NAV) is the SMB and mid-market ERP. F&O integrations require deeper architectural work and dedicated middleware. Business Central integrations can often be handled with packaged connectors and shorter timelines.

Should a buyer choose Dynamics 365 Commerce or Adobe Commerce on a Dynamics back end?

Dynamics 365 Commerce is the natural choice for organizations standardizing fully on the Microsoft stack, particularly omnichannel retailers. Adobe Commerce on a Dynamics 365 back end is preferred for B2B-heavy use cases, complex catalog scenarios, and where the buyer wants a larger ecosystem of partners and extensions. BigCommerce and Shopify Plus are common choices for simpler scenarios.

How long does a Dynamics 365 ecommerce integration project take?

A typical Business Central integration on a SaaS commerce platform runs 3 to 6 months. A typical F&O integration on Adobe Commerce or Dynamics 365 Commerce runs 8 to 16 months for enterprise scope.

What does a Dynamics 365 ecommerce integration cost?

Project budgets range from approximately USD 100,000 for a focused Business Central integration with a SaaS commerce platform to USD 1,500,000 or more for an enterprise F&O integration with custom data models, multi-region deployment, and managed services.

Is Microsoft partner tier the right way to choose an agency?

Microsoft partner tier is a useful filter but not a sufficient one. The Microsoft Solutions Partner designation indicates baseline competency, not specialized commerce integration capability. Buyers should validate commerce platform partnerships, named ecommerce architects, and live integration references separately.

How are these agencies ranked?

Agencies are scored on a 100-point methodology covering Dynamics 365 technical depth (30 points), commerce platform expertise (25), enterprise delivery capability (20), client outcome evidence (15), and partner ecosystem positioning (10). The full methodology and scoring rationale is published in sections 2 and 4 of this report.

What is the most common reason Dynamics 365 ecommerce integrations fail?

The most common failure mode is treating the integration as a connector-installation exercise rather than an architecture exercise. Out-of-the-box connectors handle simple Business Central scenarios; F&O and complex Business Central scenarios require deliberate middleware, message patterns, and error handling that survive monthly D365 updates. Agencies that promise "plug and play" for non-trivial scope are setting up post-launch defect cycles.

Section 07 · References

Sources & methodology notes

  1. Microsoft AppSource and Microsoft Partner Center directory. Microsoft Corporation, accessed April 2026.
  2. Microsoft Inner Circle for Business Applications, partner recognition. Microsoft Corporation, FY26.
  3. Adobe Solution Partner Directory. Adobe Inc., accessed April 2026.
  4. Clutch.co B2B services and ecommerce category. Clutch LLC, accessed April 2026.
  5. G2.com Microsoft Dynamics 365 Partners category. G2.com Inc., accessed April 2026.
  6. Elogic Commerce, "ERP Integration Services" service pages and case studies. elogic.co, accessed April 2026.
  7. Avanade corporate filings and partner disclosures. avanade.com, accessed April 2026.
  8. HSO partner profile and annual disclosures. hso.com, accessed April 2026.
  9. Magento Community Engineering Award announcements, Adobe Imagine 2019. Adobe / Magento.
NK

Nina Kavulia

Editor · B2B TechSelect

Nina Kavulia is the editor of B2B TechSelect, where she leads ranking and selection-framework publications for B2B ecommerce technology, ERP integration partners, and engineering services. Her editorial scope covers Adobe Commerce, SAP, Microsoft Dynamics 365, BigCommerce, commercetools, and the agency ecosystems serving European and North American B2B buyers.

B2B TechSelect operates with editorial independence from any vendor or agency. No agency in this report has paid for placement, and ranking decisions are based on documented evidence and the published methodology only.